About me
I’ve spent over a decade and a half building brands of all sizes— from global, household staples to tiny, emerging startups, because I love this work. I’ve been agency-side at big shops and boutique ones, and deep in it with clients as they grow or evolve their businesses. I believe the most impactful creative strategy is deeply rooted in emotional and behavioral truth, combined with intention. I do my best work when I’m collaborating with people, brands and companies that are truly purposeful and focused on a higher good. A trained improviser and performer, I'm a big fan of the possibility we unlock when we "Yes, And," in our work and in the world.
RESUME
Brand Consultant. Boulder, CO
Strategy Director | since 04/2019
Helping develop/grow/evolve more focused and relevant brands through inspiring business and creative strategies. I generally lean toward CPG, food & bev, snacks and wellness. Partnering with brands doing well by doing good.
Brand Experience:
Food & Bev— OMSOM/ nutpods/ Quinn Snacks/ UNREAL snacks/ Odell Brewing Co. & Odell Wine Project/ Weller/ 88Acres/ Dirt Kitchen Snacks, PLEZI
Other— Vail Resorts/ UScellular: Mobile, Home Internet / NRG Energy Corp./ Motherlove Herbal Company/ Maty’s/ CircleIT
Crispin Porter & Bogusky. Boulder, CO
Strategy Director | 03/2018 – 04/2019
Strategy team leader: creative business strategy, brand positioning, trend tracking, insights mining + development of inspiring creative ideas and briefs for national ad campaigns. Went back to work on Domino’s (#1 pizza brand in the US, NBD). Took on an interesting reimage project for Fridays. Inspiring work for Marriage Equality.
Brand Experience: Domino's/ TGI Fridays/ Ad Council + Gill Foundation - Beyond I Do
Victors & Spoils. Boulder, CO
Planning Director | 11/2014 - 03/2018
V&S Brand Planning lead. Fell in love with working on small brands. Did lots of cool consumer research via The V&S Crowd.
Brand Experience: JCPenney/ Made In Nature/ ChildObesity180/ Wines of Chile/ National Bank Holdings (NBH Banks)/ InnovAsian Cuisine/ Love The Wild seafood/ O.PenVape/ FNV-Partnership for a Healthier America
Crispin Porter & Bogusky. Boulder, CO
Sr. Strategic Planner | 07/2008 - 11/2014
Promoted July 2012 from Planner to Sr. Planner. Before that I was an Account person for about a year. I see you, Account folks ;)
Brand experience: Domino's Pizza/ Kraft Macaroni & Cheese/ Jell-O/ Angel’s Envy Bourbon
Y&R. Chicago, IL
Account Executive/AAE | 09/2006 - 07/2008
I cut my teeth in the ad biz working in Big Beer. The stuff of dreams for a fresh-out-of-college Midwesterner.
Brand experience: Miller Genuine Draft/ MGD 64/ Miller Chill
Other passions & pursuits: I’m a varsity eater & enthusiastic home cook. Learning to figure skate and read tarot. Wife & mom. ENFJ all the way.